Fundraising for Freedom

Communicators leading the way to creating independent, effective NFPs


Gain insights into effective communication strategies and techniques that can generate millions of dollars for NFP organisations and increase their independence.

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Our speakers are communications professionals who lead dynamic new organisations that are having a social impact and have succeeded in attracting considerable financial support to achieve their goals, or helping other NFPs find new ways to attract funding. They are:

When the Climate Commission was axed, Amanda led the creation of the independent Climate Council with Australia’s biggest ever crowd-funding campaign. Find out how they raised over $1million dollars in a week. Amanda is also Chair of the Centre for Australian Progress and recognised in 2014 as one of Westpac’s 100 Women of Influence.

Lucy ran her own communications agency for 20 years and started supporting Dr Hamlin’s Fistula hospital as a volunteer. Two years ago she became CEO of the newly formed Hamlin Fistula Ethiopia. Find out how she took the organisation from a standing start to raising more than $6.5million.Lucy was won NAB’s Women’s Agenda Leadership Award for Emerging Leader in the NFP sector.

With 15 years international experience at marketing and creative consultancies in London, New York and Sydney, advising on communications strategy and implementing consumer engagement programs, Tom will tell us how live collective-giving events are making philanthropy accessible and fun for everyone.

Details:

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Wednesday, 22 April 2015 from 6:00 PM to 9:00 PM

Benevolent Society
188 Oxford St
Paddington, NSW 2021
Australia

Bus: Catch any of these Oxford St buses – 333, 380, 378, M40 – get off at Paddo RSL and walk down the hill. Side entrance behind Domo furniture.

Drive: Park in Flinton St, off Young St

Celebrating eggling volunteers; Carmen Hutchison

As part of a new ongoing series we’re celebrating the work of our volunteers using their professional communication skills to give a charity or not for profit a helping hand or boast. In the second in the series we’re celebrating the eggciting new talents of Carmen Hutchison.

Be the change

Be the change

Carmen packed up her bags from Scotland and recently arrived here in Sydney. She is  an events and communications specialist.  In her spare time Carmen has been volunteering through Good Eggs with the Physical Disability Council of NSW. We caught up with Carmen to talk all things volunteering.

Let’s start with why? Why volunteer and why through good eggs?

Giving my time has always been inherent, I believe it is something you should always do if you’re able. Giving your time and help can be at any level. I love and feel privileged to be a position to be able to have the skills and then use them to assist with organisations I care about. In the end why would you not help!

Initially I volunteer to help others, then I find it is a good way to meet people. I’m new to Sydney so it’s been a good way to get involved with communities and get to know the city. Then hopefully this will help make a name for myself and showcase a range of my skills to potential employers. With good eggs I felt that any time offering was acceptable rather than having to commit to a large or very descriptive timeline. I believe through this work I’m making a tangible difference and I hope the charity feels the same.

What is the project?

I’m working with the Physical Disability Council of NSW (PDCN) an umbrella organisation that is a state-wide voice representing approximately 950,000 people of all ages who live in NSW with a physical/diverse disability; their focus is on inclusion, empowerment, education and capacity development for people with a physical disability and the organisations that support them. I’m assisting in a PR advisory capacity, assisting with developing strategies around their press releases.

What do you do when you are not being an eggling?

I’m a communications and events specialist. At the moment I’m interning for two fantastic agencies One Space events and The Atticism, it’s been a great way to make a name for myself in the industry in Sydney and learn from some great people. My roles are vast and ever changing but can be anything from pitching ideas, contacting media, producing press releases, setting up events, contacting bloggers and researching for campaigns. I also have a blog that I try and update to keep everyone updated on my travels when I have the chance.

How easy has it been to juggle work with volunteering?

It has been pretty easy, there is no doubt the work has sometimes been time consuming but I believe if you work smartly, the project is communicated well then expectations are managed and you then understand what impact your work is having on the charity it becomes very easy to make it a priority. At the moment I’m doing about two hours a week and I find it just comes down to working smarter.

What if anything have you gained through this placement?

Confidence, confidence in the work that I do is meaningful and easily transferable into the third sector. I tended to think that some of the work I do was obvious and common sense, but that is due to the fact I’ve been doing it for a number of years, I sometimes think it is ‘easy’ but then you see the reaction from the charity and how they appreciate the help and you realise that communications and storytelling isn’t a skill set everyone has.

Do you have a motto? 

‘Be the change’

I have this tattooed onto my arm, it’s so easy to complain that there are so many things wrong with the world but then we have to think what are we doing about it, we need to lead and be the change. The tattoo is an everyday visual reminder that changes in my world and in relationships that I want to see have to come from me.

How did you find out about us?

I was at a wonderful Change makers festival event about storytelling and I was following the @g00deggs tweets. I got in touch with the team through twitter.

What benefits to the charity do you see? 

Their most recent press release was a huge improvement, I like to think I’ve helped with some capability building, they have used the tools I recommended and you can notice the difference in their high quality press release which is much more eye catching. I hope it significantly increase their media impact.

What would you say to someone thinking about volunteering?

Go for it, do it, be the change

How do you like your eggs?

Poached with avocado and a press release that makes an impact.

About Carmen:

At 20 years old Carmen packed her communications degree and Scottish accent in to a little red suitcase and moved to Sydney. She’s since worked with renowned brands including Provocator, Wanderlust and Solotel. As an event planner and communications account manager she believes in hard work, transparancy and thinking outside of the box. Always looking for ways to help out charities on a local, national and global scale you can contact Carmen @KUWcarmen or carmenkuw@gmail.com.

 

On the ninth to twelfth day of Christmas

On the 9th day of Christmas my true love gave to me nine funding bids dancing, eight stakeholder plans a-milking, seven global ideas a-swimming, six event plans a-laying, five golden ideas, four calls for board support, three mentoring hens, two good eggs meeting and dovetailing and an egg with a comms strategy.

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On the 10th day of Christmas my true love gave to me ten social media plans a-leaping, nine funding bids dancing, eight stakeholder plans a-milking, seven global ideas a-swimming, six event plans a-laying, five golden ideas, four calls for board support, three mentoring hens, two good eggs meeting and dovetailing and an egg with a comms strategy.

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On the 11th day of Christmas my true love gave to me eleven workshops piping, ten social media plans a-leaping, nine funding bids dancing, eight stakeholder plans a-milking, seven global ideas a-swimming, six event plans a-laying, five golden ideas, four calls for board support, three mentoring hens, two good eggs meeting and dovetailing and an egg with a comms strategy.

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On the 12th day of Christmas my true love gave to me twelve storytellers drumming up support, eleven workshops piping, ten social media plans a-leaping, nine funding bids dancing, eight stakeholder plans a-milking, seven global ideas a-swimming, six event plans a-laying, five golden ideas, four calls for board support, three mentoring hens, two good eggs meeting and dovetailing and an egg with a comms strategy.

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To find out what 2015 gave to me follow us on twitter via @g00deggs as we embark on the year of Good Eggs.

Thank you to our egglings who’ve been volunteering their professional skills, coming up with funding ideas, getting charities social with some social media plans, hosting stakeholder engagement workshops and supporting us by mentioning, connecting and interacting with us to drum up support.

If you or someone you know would like to volunteer their storytelling skills for an hour or so a week and would make an good eggling just drop us a line goodeggsteam@gmail.com or tweet us @g00deggs

Feel free to join a range of communication professionals on our LinkedIn group to share ideas and inspiration, there is no commitment to undertake a project by joining.

The fifth to eighth days of Christmas

On the 5th day of Christmas my true love gave to me five golden ideas, four calls for board support, three mentoring hens, two good eggs meeting and dovetailing and an egg with a comms strategy.

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On the 6th day of Christmas my true love gave to me six event plans a-laying, five golden ideas, four calls for board support, three mentoring hens, two good eggs meeting and dovetailing and an egg with a comms strategy.

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On the 7th day of Christmas my true love gave to me 7 global ideas a-swimming, six event plans a-laying, five golden ideas, four calls for board support, three mentoring hens, two good eggs meeting and dovetailing and an egg with a comms strategy.

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On the 8th day of Christmas my true love gave to me eight stakeholder plans a-milking, seven global ideas a-swimming, six event plans a-laying, five golden ideas, four calls for board support, three mentoring hens, two good eggs meeting and dovetailing and an egg with a comms strategy.

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To find out what my true love gave to me on the 9th – 12th days of Christmas follow us on twitter via @g00deggs as we showcase a new image on each working day until Christmas.

Thank you to our egglings who’ve been volunteering their professional skills, coming up with golden ideas, helping us plan and develop events, to Liz for taking the Good Eggs concept global and opening up a chapter in Cardiff and to the many people we’ve connected with around the world who are sharing, writing, developing and showcasing invaluable resources; empowering and assisting charities and NFP’s. Just some of the friendly faces we’ve had the pleasure of connecting in with are celebrated on day eight – thank you Alex, Zoe, Kirsty, Liz, Richard, Daniel, Claire and Maria.

If you or someone you know would like to volunteer their storytelling skills for an hour or so a week and would make an good eggling just drop us a line goodeggsteam@gmail.com or tweet us @g00deggs

Feel free to join a range of communication professionals on our LinkedIn group to share ideas and inspiration, there is no commitment to undertake a project by joining.

The first to fourth days of Christmas

On the 1st day of Christmas, my true love gave to me an egg with a comms strategy.

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On the second day of Christmas my true love gave to me two good eggs meeting and dovetailing and an egg with a comms strategy.

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On the third day of Christmas my true love gave to me three mentoring hens, two good eggs meeting and dovetailing and an egg with a comms strategy.

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On the fourth day of Christmas my true love gave to me four calls for board support, three mentoring hens, two good eggs meeting and dovetailing and an egg with a comms strategy.

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To find out what my true love gave to me on the 5th – 12th days of Christmas follow us on twitter via @g00deggs as we showcase a new image on each working day until Christmas.

Thank you to our egglings who’ve been volunteering their professional skills by developing communications strategies, meeting and connecting with charities, helping out mentoring and giving advice and offering up their skills as board members for charities and not for profits.

If you or someone you know would like to volunteer their storytelling skills for an hour or so a week and would make an good eggling just drop us a line goodeggsteam@gmail.com or tweet us @g00deggs

Feel free to join a range of communication professionals on our LinkedIn group to share ideas and inspiration, there is no commitment to undertake a project by joining.

Celebrating eggling volunteers; Susan Gentle

As part of a new ongoing series we’re celebrating the work of our volunteers using their professional communication skills to give a charity or not for profit a helping hand or boast. In the first in the series we’re celebrating the eggceptional talents of Susan Gentle.

Susan Gentle out exploring upon the rocks

Susan Gentle out exploring along the Bay of Fires in Tasmania

Susan is a full time government policy and communications professional. In her spare time Susan volunteers through Good Eggs with the Brain Injury Association of NSW, helping people with acquired brain injuries tell their own stories. We caught up with Susan to talk all things volunteering. Continue reading

The Advertising effect having a profound effect.

The advertising effect is a book on how to change behaviour by Adam Ferrier. The final overriding message is ‘advertisers use your powers for good. And consumers, use your purchasing power to encourage the greater good’.

Advertising is about behaviour change and behaviour change and insights is something we’re all involved in. It is something charities and not-for-profits have been and should be embracing and harnessing to full effect and something I want to explore in this article.

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Have a Good (Egg) Time

We’re thrilled that communication professionals are now undertaking a range of projects assisting charities and not for profits; from mentoring to setting out communication strategies to sitting in as a board of director member we love our Good Eggs. We’ve been chatting with them and gathered some top tips for getting the most out of their chosen placement and having a Good (Egg) time.

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Good Eggs Going Global

Eggstatic to announce that Good Eggs has gone global by opening up a chapter in Cardiff, Wales, UK.

The Good Eggs idea was inspired and conceived by the Community Comms Collective, in Wellington, New Zealand, fertilised in Sydney, NSW, Australia where we’ve been up and running for nearly four months and now we are thrilled to announce that it is now going global by hatching in Cardiff, Wales, UK. Liz Rawlins will be mother hen at the helm of the new chapter.

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